Server-Side Tracking
Want to learn about Server-Side Tracking? You are at the right spot. Server-Side Tracking is a method which collects users data directly from the users server instead of browser and provides accurate information. Server-Side Tracking allows you to get:
Server-Side Tracking is a simple method which provides better insights for optimising marketing strategies and improving user experiences.
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What is Server-Side Tracking
Server-side tracking is a method used to gather users' data from website interactions by processing information on the server rather than on the client-side. Unlike traditional client-side tracking, where data is collected through scripts (Pixels) executed in users' web browsers, server-side tracking involves sending data directly to the server hosting the website.
This approach offers several advantages, including enhanced privacy compliance, reduced reliance on users' devices, and improved accuracy in data collection, especially in scenarios where client-side tracking might be limited or blocked. By leveraging server-side tracking, businesses can gain deeper insights into user behaviour, optimise website performance, and ensure data integrity and security
About Server-Side Tracking
Are you also curious about Server-Side Tracking?
Well we're here to help!
Server side tracking is basically a platform which collects and sends users data from server directly to the third party server. Unlike the previous methods which used to collect data from users' browsers. Server-Side Tracking allows for more reliable and accurate user data. It has no influence of ad blockers, browser limitations, or user interference.
It can also enhance privacy and security, reduce data loss, and improve the accuracy of analytics. It is a reliable solution for businesses which provides better insights and improves the user's experience.
Why Server-Side Tracking?
Comprehensive Tracking
Ensures accurate cross-device tracking, providing a complete picture of customer behavior across different devices and sessions.
Enhanced Privacy Compliance
Offers better user data management, aiding compliance with privacy regulations like GDPR and CCPA, enhancing control over data.
Increased Performance
Reduces load by minimizing JavaScript on the client side, improving website speed and overall performance.
Improved Data Accuracy
Ensures consistent data, avoids loss from ad blockers or restrictions, and provides accurate attribution to your marketing efforts.
Business Benefits
Provides accurate insights, helps optimize marketing strategies, enhances user experience, and improves conversion rates.
Disadvantages of Server-Side Tracking
Complex Implementation
Requires advanced technical expertise and has a longer setup time compared to client-side tracking.
Increased Costs
More costly due to the need for server containers for data processing and additional technical resources.
Complex Debugging
Requires different tools and methods for debugging compared to client-side tracking.
How Does Server-Side Tracking Work?
- A user clicks on your Meta/Google Ads.
- The ad platform adds parameters like fblid or gclid to the URL.
- The user lands on your website.
- Your server intercepts the request, extracts the hidden tracking parameters, and processes the data.
- The server sends the enriched data to your analytics tools such as GA4 and Matomo.
Benefits:
- It Bypasses Ad Blockers and ensures data is collected.
- It offers accurate data collection and tracks conversions and events accurately.
- It offers improved campaign optimization for better data that leads to more effective ad campaigns.
- It helps optimise smart bidding on paid marketing channels with more conversion data.
GDPR Compliance
Server-side tracking can be GDPR-friendly with proper implementation:
- Server-side tracking offers complete transparency and informs users about data collection and usage.
- It obtains user consent for tracking.
- Ensures data is securely handled.
- We use inside country servers.
Difference between Server-Side Tracking and Client Side Tracking
Here are some basic differences between Server-Side Tracking and Client Side Tracking:
- It collects data directly from the user server.
- It is more accurate.
- It ensures higher accuracy and less vulnerability to ad blockers and browser limitations.
- It is more secure and hard to implement.
- It requires a certain cost
- It collects data from the user's browser.
- It may not be accurate.
- It is affected by ad blockers, browser settings, and user interference, potentially leading to data loss or inaccuracies.
- It is less secure but easier to implement.
- Almost free to implement
Book a free call now!
Let's talk about your company's growth and profit strategy. Our experts will take care of everything for you.
Book a free slot now!Server-Side Tracking Service Package
- Initial consultation
- Basic server-side tracking setup
- Data Layer Implementation
- First Party Data Collector
- Analytical and Marketing Tools Integration
- Servers In Germany
- Scalable Setup