Here is your Guide to On-Page SEO

Without a doubt, search engine optimization is the hottest marketing tool available today. However, it may surprise you to know that 70% of businesses don't even have an SEO strategy.

Fortunately, that means less competition for you, and there's a lot you can do to boost your SEO strategy today.

Let's talk about how to improve your on-page SEO in 2022 to get the most out of your content strategy!

How to Improve Your On-Page SEO

Let's briefly define the subject at hand. On-page SEO is the content on each web page and how it will affect your SEO strategy.

However, it won't include external factors like backlinks, directory listings, and other off-page factors. Here, we are focused on your website content.

Without further ado, here are the most important on-page aspects to improve in 2022!

Optimize for Mobile Devices

It's been established for a few years now that the majority of traffic comes from mobile devices, and the figures are only increasing.

Consequently, brands should focus on building a mobile-friendly website first and a desktop version secondarily. No matter your niche, you can expect the majority of your traffic to come from a smartphone, tablet, or similar device.

Well, Google knows this well, and they place a lot of stock into the mobile optimization on your site.

Work Toward Simplicity

When we say simplicity, we mean in your heavy data files. Images, video, text, and other content that's heavy on data will ultimately slow down your pages.

Reducing excessive Javascript and CSS files should help improve your page speed, which is critical for Google's algorithm.

Also, you'll find the added benefit of lowering your site's bounce rate. The average user only waits 3 seconds before exiting a page, so if your pages are slow, that's another way it's harming your SEO strategy.

Utilize the Right Keywords

If you've heard about SEO keywords and keyword research a dozen times and it still confuses you, we have you covered. There's a lot of conflicting information online about different tools and methods for this, but we promise, it isn't too complicated.

The only new concept you need to learn is the difference between short-tail and long-tail keywords. You want to use a diverse array of both types to yield the best results.

Short-tail keywords like "baseball hats" will have high traffic and high competition. If you show up on the highly competitive first page for a keyword like this, then you will see major results. However, that takes a lot of time and effort.

Conversely, long-tail keywords would be "Boston Red Sox baseball hats" or "are snapback hats still in style?". These keywords have significantly less traffic but it will be much easier to rank on the first page for these keywords.

When it comes to both types, you just need to find the right ones to use.

First, you already know your industry. Start by brainstorming industry terms you already know and looking for suggestions in the Google search box. Then, you can create a small list and compare them in Google Trends.

From there, all you have to do is type in some terms from your shortlist into an online keyword research tool, of which there are plenty. These will generate plenty of related keywords, their level of competition, and their cost per click on paid search ads.

Once you have a quality list, start creating content around these keywords and spread them out (along with secondary keywords) throughout each page.

Create Quality Content

While this is easier said than done, we can still offer plenty of tips to help you succeed! Google's algorithm is designed to look for quality websites with quality content.

As a result, the only way to guarantee long-term success with your content marketing strategy while minimizing the risk of penalties is to create quality content.

First, we suggest making skyscraper content. Create one piece of content that towers over all of the other related content, offer all of the information a user could possibly need in that one piece, and then create plenty of other smaller content ("silo" content) that directs users back to the skyscraper.

If there is a product or page you really want to promote, this is an excellent strategy to use. It reinforces the idea to Google that your website is dedicated to this specific topic and that your one large piece is the best one that people should see.

Second, when creating any type of content, always review with a critical eye for fluff. If there is any sentence that doesn't add any type of value to the content, eliminate it.

Essentially, you always want to have something to say. Sure, two thousand words look better to the algorithm than five hundred, but not if a thousand of those words don't belong in there.

Although, not everything has to offer valuable information to be worth it.

For example, if you're adding a few words in to make a joke, that's helping user experience and engagement, so you don't have to eliminate that. Just ensure that every word serves some purpose.

Ask for Help

When it comes to on-page SEO, there's a lot you can do, but you don't have to do it alone. With the help of an SEO agency, you can get the absolute most out of your content strategy today!

Stay up to date with our latest SEO techniques and tips and feel free to contact us with any questions or for help with your strategy!

‍

‍